Discover the value of targeted user experiences
To be truly successful, we believe that an OTT user experience should be relevant and optimised for specific viewers, rather than everyone getting the same generalised experience regardless of subscriber demographic or commercial opportunity. Providing a targeted service where the right content, promos, offers and advertising are presented to the right users, at the right time and on the right devices, means that users can be engaged in a service that is relevant to them.
Our award-winning design and innovation studio is behind some of the most significant multiscreen environments used around the world every day. We specialise in conceiving and launching new products or evolving existing environments for media, broadcaster, telecom and airline clients.
With 20 years’ unparalleled experience leading complex video platform deployments, our heritage puts us at ease when working on important, large-scale environments and multi-vendor technology integrations. Our proven methodologies result in reduced overall cost of ownership and services that launch efficiently, on time and within budget.
- | Insights
Android TV – everyone’s talking about it. It’s quickly become a staple on the technology roadmaps of an overwhelming number of pay-TV professionals (72% to be precise, according to a study produced by Irdeto and Ovum) and many expect it to be the market-leading TV platform by... Read more >| INSIGHTS
Media + Networks | Insights| By Ron Downey. John Martin, CEO of Turner, was quoted last month as saying the debate on whether content or distribution is king has become much more complicated – now, media companies have to deliver a strong consumer experience to stand out... Read more >|
Press Release | By Massive. London, UK – Monday 9th April 2018 – Massive, the specialist UX vendor for the OTT industry, and Kaltura, the leading video technology provider serving over 27 million cloud TV users monthly, have today announced a partnership that will help video service providers... Read more >