Nine Network is uniquely positioned as one of Australia’s leading media and entertainment companies. It is one of five main free-to-air commercial networks in Australia.
Massive worked with Nine Network and integrated Massive AXIS with Brightcove to deploy the 9Jumpin service on HbbTV-enabled Smart TVs and devices.
With the real-time voting and polling capability, the Smart TV deployments drive enhanced audience engagement. Also, anonymous profiling means that no sign-up is required to utilise resume points and bookmarks for VOD content.
9Jumpin allows users to search for shows in their favourite genre – sport, comedy and travel are just a few of the options – or browse recently added or soon to expire programs.
Research & Strategy