Massive to Showcase New Merchandising Functionality at NAB

Massive to Showcase New Merchandising Functionality at NAB
3 March 2017 Massive

Massive to Showcase New Merchandising Functionality at NAB | news.

At NAB 2017, Massive, the software company behind the world’s most sophisticated UI platform, will showcase new merchandising functionality that offers unprecedented control for broadcasters, telcos and studios to adapt all of the most important elements of any tier one multi-device video service.

On its booth (SU9008CM), Massive will demonstrate various high-profile client video services from around the world and present important new updates to the Massive AXIS product roadmap, which continues to push boundaries and define the latest trends in drag and drop video service management.

Massive AXIS is the industry’s premier video UI server for merchandising. Its advanced features confirm the end of a period when too many content owners built unique and inflexible apps on a host of manufacturers devices the kind that couldn’t evolve tactically or iteratively when needed.

Ron Downey, Chief Executive Officer & Co-Founder commented: Exhibiting at NAB Show is particularly exciting this year. We’ve defined a new software category with Massive AXIS and it’s revolutionising the way companies manage and optimise their video services.

Massive works with a host of tier one organisations including AT&T, BBC, CBS Interactive, SKY, YouView, Foxtel, Perform Group, Deutsche Telekom, Telstra, Quebecor, Freeview and many more.