Our award-winning design and innovation studio is behind some of the most significant multiscreen environments used around the world every day. We specialise in conceiving and launching new products or evolving existing environments for media, broadcaster, telecom and airline clients.
Significant experience allows us to quickly understand, contextualise and provide strategic direction for every multi-platform experience that we frame. We are expert at assessing customer, market and competitive data and providing considered end-to-end guidance and solutions.
Research & Strategy
Understanding audiences, context of use, mindsets, behaviours and usage patterns can dramatically impact the decisions and direction of a product or service experience. We conduct a range of research, including ethnographic research and customer inquiry, along with deep analytical and critical analysis, to derive the insights that lead to and inform the strategy and design of our clients’ products and services.
Qantas is the flag carrier airline of Australia as well as being the country’s largest domestic and international airline. After 10 years of success with our initial award-winning Qantas A380 IFE design, we were again challenged to deliver a superior inflight entertainment experience that was reflective of their commitment to quality, innovation and customer satisfaction. Learn more >
Product Innovation & Evolution
Products must evolve and reflect the changing nature of technologies, market conditions and customer behaviour. We bring an informed perspective and years of experience to a process that is proven to deliver relevant strategies and exciting roadmaps that vision, create and evolve useful and entertaining assets that people love.
Our team work at all stages of the product life cycle from proposition, concept development, and testing through to optimising existing products in market – balancing features, user insight, innovation and cohesion of experiences across platforms and legacy services.
BBC SPORT United Kingdom
Massive was engaged to deliver best practice design guidelines to extend the BBC’s Global Experience Language to Smart TVs. We created a distinctive and recognisable design language, along with a consistent navigation and interaction design. First implemented for the BBC’s London 2012 Olympic Games experience, the experience was then extended to the World Cup, Wimbledon, the British Grand Prix, Sochi Winter Olympics and the Glasgow Commonwealth Games. Learn more >
Effective, market-leading design is not a commodity, it’s a craft – one that’s honed from years of industry experience, discipline and accumulated learning.
The Massive design process is highly iterative and collaborative. We fuse the best and brightest minds in our business in an environment that embraces creativity and innovation. Together, we apply an insight led process to define, distill and solve any problem.
Our teams are agile, adaptable and are able to quickly iterate and validate direction, approach and the effectiveness of their designs. This is why our clients’ products and services work the first time, gain traction and have continued engagement over the life of a product.