Live coverage is key to the success of BBC Sport’s digital products. It is the focus of their offering and the quality of this live coverage is a key differentiator between the BBC and its competitors.
Building on the success of the 2012 London Olympics, Massive was engaged to help the BBC Sports team define a new live proposition and experience across all screens.
As part of the engagement, Massive deconstructed how sporting events play out for fans, including everything from the build-up and during the event with live text commentaries to live video, live radio, live scores, live stats and rolling social media feeds.
We designed a scalable event model that would work at a platform level to deliver a cohesive experience across all sports and all screens. It put users at the heart of events, enabling them to control how they want to watch events across all devices.
Research & Strategy
Product Innovation & Evolution
LG’s webOS platform has won all the critics over for its simplicity, its style and its user-friendliness. This is a Smart TV platform that makes the most of Smart TV and it’s where the BBC Sport app works brilliantly.